Madica, an early-stage investment firm focused on African startups, has invested $800,000 in four promising ventures as part of its mission to support high-growth businesses. Each startup will receive $200,000 in pre-seed funding, marking a strategic shift in investor focus toward businesses with strong revenue potential. This investment comes at a time when early-stage African startups accounted for just 9% of total venture funding in 2024 (TechCabal, 2025).
The four selected startups include Medikea (Tanzania), Motherbeing (Egypt), Pixii Motors (Tunisia), and ToumAI (Morocco). Medikea provides instant healthcare services through first-line clinics, while Motherbeing is a femtech startup offering culturally sensitive health tools powered by AI. Pixii Motors focuses on eco-friendly electric mobility solutions, and ToumAI leverages AI-powered voice analytics to help businesses extract insights from customer interactions (TechCabal, 2025).
Beyond financial support, Madica’s portfolio startups will benefit from hands-on mentorship and immersion trips to key global tech hubs. The firm is particularly committed to gender diversity, with more than 50% of its portfolio companies having diverse leadership teams. Emmanuel Adegboye, Head of Madica, emphasized the firm’s success in exceeding its gender diversity target while supporting high-impact ventures (TechCabal, 2025).
Since its launch in December 2022 by Flourish Ventures, Madica has invested $1.6 million across eight African startups. The firm plans to fund 30 startups with a total of $6 million by 2025, supporting businesses with a minimum viable product (MVP) and full-time founders. The latest investments mark Madica’s expansion into North Africa, adding to its previous presence in Southern and West Africa, which included companies like NewForm Foods, Kola Market, GoBeba, and Earthbond (TechCabal, 2025).
Madica’s latest funding rounds reinforce its focus on high-growth sectors such as healthtech, e-mobility, AI, and SaaS. The firm’s broader investment strategy also covers industries like quick commerce, food-tech, renewable energy, and B2B e-commerce. With its expansion into North Africa, Madica aims to strengthen its portfolio and unlock new opportunities for growth and innovation in emerging markets (TechCabal, 2025).
